In 2013, the buzz word from this list I am most happy to boot, is "viral video." About time! Want to produce great content, terrific production values, even with controversial topic/material? Great. But "going viral" is a wholly different matter. Check it out:
13 buzzwords that need to die in 2013 If "dynamic," "viral" or "social business" are part of your regular vocabulary, it's time to bid them farewell. Here's why.
January 3, 2013
Two Big Mobile Trends for 2013
2013 marks the increased momentum of MOBILE: Two trends to watch in the New Year? Mobile Video and Sponsored Stories.
According to this, benefits of mobile video include:
- Boosting the customer experience
- Increased ROI with customized video content
- Increased brand loyalty
- Increased content share on social media
Sponsored stories, or "native advertising," also promise a more integrated way to engage with prospects and customers.
Great strategy!
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