Opportunity is knocking! Entrepreneur explains "Why the 'Second Screen' Industry is Set to Explode." At home, more and more multi-taskers are using multi-media to multi-view and engage in more ways than ever with brands that know how to tell their stories across platforms.
Click here: Check it. The Entrepreneur "Second Screen" article.
February 10, 2013
January 30, 2013
Budgets and Beltway Bandit Bummers
Today I attended a luncheon in San Diego, where my favorite line from the keynote speaker was, "FLAT IS THE NEW UP." It's been bad news for a lot of the defense sector recently. But amidst all the talk about fiscal cliffs, sequestration, furloughs, and continuing resolutions...there seems to be some optimism. For those companies that can find and exploit innovation and discovery, and can nimbly adjust to the demands, twists, and turns of the market...I believe there is unprecedented opportunity. I choose to see it as a challenge, and I hope to help guide clients through the uncertainty of this environment...to find success.
HD Video Quality at HALF the bandwidth--I'm in!
H265 video codec (compression/decompression) promises HD video at half the bandwidth, which is changing EVERYTHING about online video and video conferencing...I saw a cool video today by Cisco, after talking with someone from a company called Vidyo. Amazing stuff, happening now. Here's where you can find out more:
H265 demo from just four months ago...click on this link to view: Cisco H265 demo.
The Internet of Everything...click here to view: Today is that future.
Check out what Vidyo is doing here: Yo, Vidyo, what's up?
H265 demo from just four months ago...click on this link to view: Cisco H265 demo.
The Internet of Everything...click here to view: Today is that future.
Check out what Vidyo is doing here: Yo, Vidyo, what's up?
January 17, 2013
Content is (still) king
Since my work world is all about creative content, I'm encouraged by the anticipated growth in this area. B2B Online's article "Mobile apps, social integration, content are key trends" is increasingly relevant...and of course, VIDEO is becoming a key part of the content mix.
"A recent study by the Content Marketing Institute found that, on average, 26% of the total b2b marketing budget is now dedicated to content marketing, and that figure is expected to increase this year. The study, based on an online survey of 1,092 b2b marketers conducted in August, found that more than 60% plan to increase their content marketing budgets this year... To develop all this content, marketers are relying on their own marketing departments, as well as agency partners and freelancers. Tom Haas, CMO at Siemens Corp., said one of his top marketing priorities this year is “content integration.” “Specifically, how we can integrate content across different platforms, particularly online and offline. That's very important to us.” At Intel Corp., the marketing organization now has an editorial calendar that it uses to plan and develop content across all its marketing channels, from advertising to social media."
"A recent study by the Content Marketing Institute found that, on average, 26% of the total b2b marketing budget is now dedicated to content marketing, and that figure is expected to increase this year. The study, based on an online survey of 1,092 b2b marketers conducted in August, found that more than 60% plan to increase their content marketing budgets this year... To develop all this content, marketers are relying on their own marketing departments, as well as agency partners and freelancers. Tom Haas, CMO at Siemens Corp., said one of his top marketing priorities this year is “content integration.” “Specifically, how we can integrate content across different platforms, particularly online and offline. That's very important to us.” At Intel Corp., the marketing organization now has an editorial calendar that it uses to plan and develop content across all its marketing channels, from advertising to social media."
The full link is here: BtoB Online: Mobile Apps, Social Integration, & Content are key.
January 11, 2013
A confused mind says no
One of my favorite sayings (thank you Ron Seaver) is "a confused mind says no." Our goal as communicators, is to reduce or eliminate resistance.
Nancy Duarte, in this Harvard Business Review blog, addresses audience resistance...it's spot on!
Click to read about how to: Anticipate and avoid resistance to your communications...
Nancy Duarte, in this Harvard Business Review blog, addresses audience resistance...it's spot on!
Click to read about how to: Anticipate and avoid resistance to your communications...
January 7, 2013
Native advertising...
Just when we thought we were caught up on the latest lingo...this one came up. Native advertising. The term used by many, understood by few. This infographic does a good job of explaining what it is, and what it isn't.
We'll see how this "native" plant survives, flourishes, or evolves...
Check it out: This Infographic Explains What Native Advertising Is
January 6, 2013
Take your audience with you
Being able to deliver on your promises from anywhere, faster, is the holy grail for business.
While our lives seem to be blending personal and professional time, mobile media has given us the flexibility to respond in ways we never thought possible.
Lisbon, London, or Lubbock? No problem. Taking your audience with you makes it possible.
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