|(Eric Millette for Forbes)|
The secret to his startup success? Summed up in these 5 principles. Nothing surprising, but good reminders...to never, ever, ever give up.
1. Follow your passions.
2. Fear failure.
3. Obsess over your product.
4. Learn to sell.
5. Evolve or die.
After a couple of flops (important lessons learned), he's found success with GoPro, which merged his personal passion for surfing/extreme sports with gagetry and geekdom. Voila...GoPro.
His hard-earned breakthrough product: "By 2010, the company had its first HD camera. Today, the company’s top-of-the-line $400 Hero3 Black edition has 12-megapixel photo capability and 1080p video at 60 frames per second."
Found the niche based on how he liked to spend his time, and then re-trenched to the extent that he moved back in with his parents and lived out of a Volkswagen bus for a period of time.
As for me, I like that Big Billionaire (with a really BIG capital B) idea, but I know I won't be living out of my car to make it happen.
Enjoy the full article here: Forbes Article about GoPro and Nick Woodman
TimeLine Evolution of GoPro: From 35mm to HD