January 3, 2013

Two Big Mobile Trends for 2013

2013 marks the increased momentum of MOBILE:  Two trends to watch in the New Year?  Mobile Video and Sponsored Stories.

According to this, benefits of mobile video include:
  • Boosting the customer experience
  • Increased ROI with customized video content
  • Increased brand loyalty
  • Increased content share on social media
Sponsored stories, or "native advertising," also promise a more integrated way to engage with prospects and customers.

Great strategy!

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